Shaq A Licious
When Hershey and Shaquille O’Neal joined forces, the goal was clear: create a world as bold and fun as Shaq himself.
The SHAQ-A-LICIOUS gummies bring oversized flavor and personality to life, with packaging that celebrates his signature “big kid energy”.
Studio — Sterling Brands
Role — Graphic Designer
Design Explore
A few extra concepts that were simply too fun to keep hidden.
